Uncle Nearest Whiskey: District HBCU Old Fashioned Challenge
Activation Planning & Implementation
Flyer Design
Targeted Marketing
Apparel Brand Pop-Up Shop
Immersive Design
DJ Selection & Booking
Uncle Nearest Premium Whiskey honors the world's first-known African American master distiller, Nearest Green. Through its HBCU Old Fashioned Challenge, Uncle Nearest is raising $1.4M for Historically Black Colleges and Universities.
To raise awareness for the challenge and help raise funds, we planned, marketed, and executed an activation for the DMV Uncle Nearest Team. The event was held at Barcode DC.
The event featured HBCU DJs, live digital illustrations, whiskey tasting, and pop-up store from apparel brand BLKXCLLNC.
Impact
750+ Attendee RSVPs
Over $4K in Uncle Nearest Whiskey Sales
10K Social Media Impressions
Venue hit 90% Capacity
Flyer design: Featuring an Old Fashioned cocktail on top of a vinyl record.
