Brown @ Barcode
Brand Experience
Flyer & Menu Design
Sound Curation
Brown Estate, Napa Valley’s first black-owned wine company, recently launched House of Brown, their lifestyle wine brand. Barcode is a black-owned bar and restaurant located in NW DC. To create more awareness for both brands and to provide an experience for current and new customers, Ball-n-Co. curated a wine-tasting activation.
Additionally, we facilitated the introduction for Brown Estate/House of Brown wines to be carried at Barcode months prior to the event.
Impact
Event generated over 3,600 in social media impressions and House of Brown Instagram account gained additional followers.
Barcode was introduced to new patrons who gave compliments on the service and food.
Patrons inquired about where to purchase House of Brown Wines in the local market area.
Flyer and e-blast design for promoting the event.
Custom menu design for the event, including a QR code to follow the brand and negotiated food specials for attendees.
